The tech giant Google is at war with intrusive ads, which are also not part of its AdSense platform, and also against advertising blockers like AdBlock Plus, which allows you to block all advertising without distinction. To combat these two enemies, it has created its own Chrome ad blocker. What is the explanation? It actually makes a lot of sense (from Google’s point of view). The tech giant Google knows that most users accept discreet and low intrusive advertising, but they get very angry with the aggressive advertising that pops you in the face, self-reproducing videos, and other similar practices. That is why they install ad blockers, which allow blocking all advertising, including that of Google as well. With the use of a native ad blocker in Chrome, Google kills two birds with one stone. On the one hand it blocks that intrusive advertising, and on the other hand, it tries that the users use its own blockade (that will stop the advertising of Google), instead of the ones of third parties. You can now try the Chrome ad blocker on Android. At the moment it’s a trial feature, so it’s only available in the experimental version, Chrome Canary. When entering Settings and in the Site Settings section appears a section dedicated to the ads (Ads). When you touch it, a button is displayed to activate the intrusive advertising block. But what is an intrusive advertisement? The tech giant Google does not want to be a judge and part, so it will let it be the Coalition for Better Ads, which decides what advertising is blocked, and which is not. Moreover, it is not yet known when this ad blocker will arrive at the standard version of Google Chrome. So, what do you think about this new adblocker from the tech giant Google? Simply share your views and thoughts in the comment section below.
