The subscription prices are kept lower than all of the Apple’s competitor which was one of the best way to start off the Apple’s special event. Adding some icing on the cake, Apple is offering a full year of Apple TV with new purchases of iPhone, iPad, Mac, and Apple TV. However, it is still not clear what shows will be ready to watch on its launch, i.e., November 1. Keeping the prices super low as compared to its competitor and offering a 1 year free subscription with the new Apple products is a good marketing strategy for Apple TV+ and the new Apple product line up.